July 17, 2018
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Newspapers or Ad-papers? Advertising takes over Print Media

  • by Hitesha Utmani
  • March 27, 2018

“The media has enormous power. The media is undergoing huge changes now. It seemed like its time to step back and look at how media shapes our lives and our perceptions of reality.”- Thomas Hunt Morgan

The first page of our Daily newspapers are siren calls that we do in fact need to step back and look at how media is shaping our perceptions of life and reality. The increasing news space dedicated to advertising clearly hints at the loosening morale of the newspaper companies and over commercialization of the newspaper.

History offers us evidence that newspapers have always been the wagon that have driven our nation and its people forward. Print media has forever been the backbone of mass movements and popular upsurges. Newspapers like the Kesari, Amrita Bazaar Patrika and Indian Mirror remain the unsung heroes of the patriotic movement that engulfed the 19th and 20th century of our country. Their contributions in knitting the nation as one still speaks of the glorious past of the print media.

It is a shame that newspapers today have prioritized capitalists trying to sell their products over the mass that looks up to them every morning to for direction and information about the whereabouts of the world. They seem to have forgotten their roles as the voice of the nation and shapers of opinion. Newspapers make their money from subscriptions, news stall sales and advertisements. And whilst the price of the newspaper shoots up year by year, the quality of the content goes down.

It is not to say that advertisements are not important, they are imperative to the revenue generation of the newspaper. But simply, that they should not find a place on the first page of any newspaper. Stronger work ethic and respect for the sanctity and purpose of the newspaper is important to uphold the belief of the masses in this mode of communication.

The first 3 pages of Dainik Bhaskar, dated 27 March’18 do not have much to read and lead to an early morning disappointment. This not only defeats the purpose of the newspaper but also caters to consumerism. A newspaper must at all times prioritize news over advertisements. I guess in times to come we will have to subscribe to premium newspapers to read our news ad-free.





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